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Fourth of July in the Horse Heaven Hills.
Photo by Jason Wiley

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MARKETING

A wild ride through the markets

April 2020
By Trista Crossley


Kevin Duling’s 2020 Agricultural Marketing and Management (AMMO) session take-home message for growers was simple: prediction in the markets isn’t possible, so why try? Instead, he recommended talking to buyers and developing flexible tools to be able to move when/if information becomes available.

Duling is co-founder and manager of KD Investors, a consulting firm dealing with the marketing of grain. While KD Investors is based in Oregon, Duling works with clients throughout the U.S., Canada and Australia.

Duling begin his presentation by inventorying world wheat stocks. Leaving China out of the picture, he said, things look tight. Besides the U.S., the other major wheat exporters—Canada, Australia, Argentina, EU, Black Sea Region—are all likely to run out of wheat to export in June. The U.S. (at the time of his presentation) is projected to have approximately 25.6 million metric tons left in June. See more


Working out the global wheat market

Soft white wheat is only bright spot in outlook

April 2019
By Trista Crossley


According to Darin Newsom, when you talk about wheat, you can’t just talk about U.S. wheat, because out of all the grains, wheat is the most global market of all.

“There’s always a major wheat crop hitting the market somewhere in the world,” he explained. Newsom was the guest presenter at one of February’s Agricultural Marketing and Management Organization (AMMO) seminars. Newsom is a former senior analyst with DTN/The Progressive Farmer. He now owns his own marketing company. “The bottom line is the world is oversupplied with wheat, and there’s a lot of competition out there. Everybody is growing wheat.” See more


Tracking the tariffs

Current trade environment theatens stability of Washington state's agriculture industry

February 2019
By Trista Crossley


Trade, to put it lightly, is a pretty big deal in the Evergreen state.

More than 300 crops are grown here, worth $10.6 billion in 2017. The processed foods sector, in 2016, generated more than $20 billion in revenues, and the value of food and ag products that were exported overseas in 2017 was approximately $6.7 billion.

The current trade environment puts all of that on uncertain ground. Rianne Perry, manager of the Washington State Department of Agriculture’s (WSDA) International Marketing Program, said in regards to the retaliatory tariffs from China, many of Washington’s agricultural products are on at least one of the lists of targeted products, if not more than one. WSDA estimates that approximately $1 billion worth of Washington agricultural exports are at risk from retaliatory tariffs, including those from China, Mexico, Canada, the EU and India. See more